Lance Armstrong Foundation launched Yellow Bands with the words LIVE STRONG on them in America. Nike made them (for free) and they are sold all over America for $1. Some premiership footballers and celebrities started wearing them in the UK and they became very popular and sought after... You can read the Observer article here.
Ebay sellers started selling them on for upto £10 each. OK, they original cost of $1 went to the LAF foundation, but the other £9 ??
Shocked at people making profit from what was supposed to be about charity and cancer awareness I order 2 boxes of them from America. I have been selling them on ebay myself for a fixed £3.28. ALL the profit will go to Childrens Brain Tumour Research in the UK. Once the sales have finished I'll post here how much we've raised.