Some years ago me and a friend saw a gap in the market for Photo CDs from old printed photographs, slides or negatives. We created Picture It! Quite a nice site was created for back then, credit card payments, a PO Box number and we ran adverts in Amatuer Photographer.
We never got any orders! We had a few e-mail questions, which our made up customer service advisor Suzi answered (we figured a femail customer service adviser would always be able to diffuse any problems easiest and wow the potential customers?).
Still, we didn't loose a lot. We didnt acutally buy the kit to do the service. We'd be running off to Boots The Chemist and doing the first few at a loss before investing heavily in the kit. Remember back then CD writers cost hundreds of pounds.
6 Months later, Kodak dropped their prices to around the £5 price point and Picture It! was over. We fondly refer to this as the "Kodak Factor".
For the records, here's an archive of Picture It!